Online grocery sales in the U.S. grew for the ninth consecutive month with sales in April climbing to $9.8 billion, a 15.2% increase compared to the same period a year ago. In addition, the delivery and ship-to-home fulfillment methods rose 29% and 22.1%, respectively, while pickup remained flat.
The sales figures are based on the monthly Brick Meets Click Grocery Shopper Survey sponsored by Mercatus.
The survey also found that the mass merchandise category continued to expand its active user base, growing household penetration by 50% year over year. Nowhere was this more evident than Walmart and its Walmart+ membership.
According to David Bishop, a partner at Brick Meets Click, “Walmart+ has become a core component of its (the company’s) strategy as approximately two-thirds of the households ordering groceries online from Walmart during April 2025 were Walmart+ members.”
Furthermore, Walmart+ members spent 40% more than their non-loyalty counterparts.
