Placer.ai (foot traffic analytics platform) just released its initial ‘Retail Index’ measuring foot traffic at over 24,000 major retail brands and shopping centers across the United States, comparing the Black Friday weekend in 2018 vs Black Friday weekend visits for 2017.
Key takeaways for the Black Friday weekend 2018 shopping period include:
- Overall foot traffic increased 10.1% year over year at the top 30 retailers, as compared to 2017.
- The top 3 retailers in the Retail Index for the Thanksgiving weekend 2018 were Hobby Lobby, Ulta Beauty, and T.J. Maxx, each delivering a 26% increase in foot traffic.
- As a category, mass merchants like Walmart and Target showed the largest lift in traffic, at 12% year over year increase compared to 2017.
To read more key takeaways, click here…